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How to Test Psychological Triggers using Data Analytics
Why Evaluate Psychological Triggers? Well, the role of a marketer is not an easy one. He has to find out new ways of marketing and keep fine tuning his or her skills in order to make the most out of...
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The Importance of A/B Testing
Lately, you may have heard a lot of buzz about A/B Testing. This is no small part thanks to the central role to approach played in Obama’s successful presidential bid as a part of a grassroots...
View ArticleIntroducing Ptengine
We all know how important it is to use web analytics. Analytics can help researchers to find out where you are losing visitors and it provides you with valuable customer insights. Still, analytics can...
View ArticleIntroducing the New Mouseflow
You might remember us mentioning Mouseflow before in some of our previous posts about heatmap systems. Now Mouseflow released their latest version which is packed with new and improved features and a...
View ArticleWhat Data do you need for Data Driven Design?
Using data to drive design is relatively easy to encourage people to “like”. When I speak about how I use data to help designers make decisions, I tend to see people nod and look interested. But, it...
View ArticleI’m a UX Designer and These are My UX Tools
It is a little hard to define exactly what the responsibilities of a UX Designer are in full. The title alone is nonspecific and each organisation will usually assign the term to a professional that...
View ArticleZarget: A Review of a Conversion Rate Optimization Tool
Investing in the right conversion optimization tool is a big decision. But what is the right tool for your company? 3 things are important: your CRO strategy, your budget and the tool’s feature list....
View ArticlePsychology derived from UX Analytics used in Web Design
What lies at the end of all the means of a UX designer? It is, of course, the user. However, throughout the entire process of figuring out how to attract users, make them to what you want them to do,...
View ArticleHotjar – A Review of a Heat Map and Session Recording Tool
A big part of what I do as a UX Designer is trying to understand the user. What goals do they have in mind? How would they like to achieve those goals? How do they achieve them now and does the feature...
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